SIS deals with Codere to boost its international reach

Leading live pictures and data supplier Sports Information Services – SIS deals with Codere to provide the Spanish bookmaker with its new and improved SIS greyhound service. SIS deals with Codere after the two brands have signed a five-year agreement.

As SIS deals with Codere, SIS will supply live pictures, commentary and data for horses and greyhounds across the operator’s full retail estate. The new service has been created as a result of working closely with race tracks and bookmakers to form a better service that meets the market’s growing needs.

Operators around the world will now get a chance to take advantage of a more tailored offering with enhanced quality racing and scheduling, forming more betting opportunities at times which suit operators’ needs.

What’s more, as SIS deals with Codere, all U.K. licensed betting offices (LBOs) will take the new greyhound service from 1 January 2018.

SIS Product Director Paul Witten commented on the fact that SIS deals with Codere:

“SIS has produced high quality and reliable content for the betting industry for 30 years, and we have now developed an even higher quality greyhound product for the international market. “We are excited to be working with Codere to provide them with our SIS greyhound service, and we believe the content will continue to prove popular with their customers and generate significant revenues and profits as the service develops.”

Peter Lucas, Trading Director at Codere, said:

“This partnership with SIS allows us to significantly expand our product offering for our customers. I am certain that they will appreciate the quality content on show and service from a market leader like SIS. “With increasing demand for greyhound racing in our market in recent years, SIS’s new greyhound service provides our customers with high quality content, at times that suit them.”

Tagged with: